Products and services:
Search engine:
Google indexes billions of online pages so that users may do keyword and operator searches to get the information they're looking for. Google Search now has a 65.6% market share in the United States, according to comScore market data from November 2009. Google launched a new "Personal" option in Google Search in May 2017, enabling users to look for material across all of their Google accounts' services, including emails from Gmail and pictures from Google Photos.
In 2002, Google introduced its automated Google News service, which compiles news stories from multiple websites. Google also runs Google Books, a service that searches the text of books in its database and, when permitted, displays both a brief preview and the whole book.
Advertising:
The majority of Google's income comes from advertising. This covers app sales, in-app purchases, Google and YouTube digital content goods, Android, and license and service fees, including money paid for Google Cloud services. In 2017, clicks (cost per click) accounted for 46 percent of this profit, totaling US$109,652 million. AdMob, AdSense (including AdSense for Content, AdSense for Search, etc.), and DoubleClick AdExchange are the three main techniques included in this.
Google employs technology from its purchase of DoubleClick, in addition to its own algorithms for comprehending search queries, to project user interest and target ads based on search context and user history.
Google introduced "AdSense for Mobile" in 2007, capitalizing on the expanding mobile advertising industry.
By looking at the click rates for each link on a page, for instance, website administrators may see where and how visitors are coming to their site. A two-part scheme allows for the placement of Google adverts on other websites. Through a cost-per-click model, Google Ads enables marketers to show their advertising throughout the Google content network. Website owners may show this advertisement on their websites and get money each time an ad is clicked because of the Google AdSense sister service. The potential for click fraud—which happens when a human or automated script clicks on advertising without being interested in the product—is one of the critiques leveled at this program. Click fraud results in the advertiser paying Google excessive amounts of money. According to industry figures from 2006, between 14 and 20 percent of clicks were false or incorrect. Webmasters may examine the sitemap, crawl rate, and security of their websites using Google Search Console (renamed from Google Webmaster Tools in May 2015), as well as enhance the visibility of their websites.
Consumer services:
Web-based services:
Gmail, Google Calendar, and other services are provided by Google. Google Drive for file storage in the cloud, and Google Maps for mapping, navigation, and satellite images, For productivity, use Google Docs, Sheets, and Slides. Google Keep for keeping notes, Google Translate for translating languages, YouTube for watching and sharing videos, Google My Company for managing publicly available business information, and Duo for social engagement. Google introduced Stadia, a cloud gaming platform, in March 2019. Also available before 2017, Google for Jobs is an improved search function that compiles job postings from career websites and job boards.
Some Google services don't use the internet. When Google Earth was introduced in 2005, people could see high-definition satellite images from all across the globe by downloading a client program to their computers.
Software:
Google creates the Android mobile operating system and its variants for smartwatches, televisions, cars, and other Internet-connected devices.
Additionally, it creates ChromeOS, an operating system based on Chrome, as well as the Google Chrome web browser.
Hardware:
The first Android phone under Google's own brand, the Nexus One, was made available in January 2010. Before its ultimate demise in 2016 and replacement by the new brand Pixel, it gave birth to a variety of mobile devices with the "Nexus" moniker.
The Chromebook, which uses ChromeOS, was unveiled in 2011.
Google unveiled the Chromecast device in July 2013 so that people could stream entertainment from their smartphones to TVs.
Google unveiled Google Cardboard in June 2014; it is a simple cardboard viewer that enables users to see virtual reality (VR) content by placing their smartphone in a designated front compartment.
Nest is a line of voice-activated smart speakers that can play music, find information from apps (such as the calendar or weather) and operate other smart home devices (users can tell it to turn on the lights, for example). The original Google Home, the Google Home Mini, the Nest Mini, the Google Home Max, the Google Home Hub (later rebranded as the Nest Hub), and the Nest Hub Max are all part of the Google Nest line. The original Google Home was later replaced by Nest Audio.
Nest Wifi, formerly Google Wifi, is a network of linked Wi-Fi routers designed to streamline and increase the reach of home WiFi.
Business services:
Primary Articles Google Cloud Platform and Google Workspace
Gmail, Google Drive, Google Docs, Google Sheets, and Google Slides are just a few of the Google services that organizations and businesses can access through Google Workspace (formerly G Suite until October 2020), a monthly subscription service with additional administrative tools, custom domain names, and round-the-clock support.
Google for Entrepreneurs, a mostly non-profit business incubator that offers co-working spaces for companies called Campuses as well as help to company founders in the form of seminars, conferences, and mentorships, was established on September 24, 2012,, by Google. Seven Campus sites exist at the moment: Berlin, London, Madrid, Seoul, So Paulo, Tel Aviv, and Warsaw.
Google Analytics 360 Suite, which can be linked with BigQuery on the Google Cloud Platform, was introduced on March 15, 2016, according to a company announcement. It is "a suite of integrated data and marketing analytics solutions, developed expressly for the requirements of enterprise-class marketers." The suite is intended to assist "enterprise-class marketers" in a variety of ways, including by enabling them to "see the complete customer journey," "generate useful insights," and "deliver engaging experiences to the right people." The package competes with current marketing cloud products from businesses like Adobe, Oracle, Salesforce, and IBM, according to Jack Marshall of The Wall Street Journal.
Internet offerings:
With experimental ambitions to develop an ultra-high-speed broadband network for 50,000–500,000 consumers in one or more American cities, Google unveiled the Google Fiber project in February 2010.
Google Fiber was transferred to Alphabet's Access business when the firm underwent a corporate restructuring that became Alphabet Inc. Google's parent company.
Google unveiled Project Fi in April 2015 as a mobile virtual network operator that combines cellular and Wi-Fi networks from various telecommunications companies to facilitate seamless connectivity and quick Internet signal.
