APPLE INC
COMPANY PROFILE:
- Sector: Electronic Technology
- Industry: Telecommunications Equipment
- Employees: 164000
Apple is now the most valuable firm in the world. Apple creates, produces, and sells various consumer technology products, including smartphones, laptops, tablets, wearable technologies, home entertainment systems, and more. Its Mac computers and iPhone handsets are two of its most well-liked goods. Apple has also greatly increased the amount of money it makes from services. Recently, AppleTV+, a streaming service for on-demand entertainment material, was introduced. It runs digital content stores, offers cloud and payment services, and manages digital content stores.
Steve Wozniak, Steve Job, and Ronald Wayne established Apple Computer Company on April 1, 1976, to create and market Wozniak's Apple I personal computer. In 1977, Jobs and Wozniak established the business Apple Computer, Inc. The next machine manufactured by the business, the Apple II, quickly rose to popularity and was one of the first microcomputers to be mass-produced. In 1980, Apple went public with immediate financial success. The company created computers with cutting-edge graphical user interfaces, such as the original Macintosh, which was introduced in a well-received commercial in 1984. By 1985, issues with the company's expensive goods and management power disputes had arisen. Wozniak left Apple amicably and moved on to other endeavors, while Jobs bitterly left Apple and started NeXT, taking some Apple employees with him.
Throughout the 1990s, as the personal computer market grew and changed, Microsoft Windows' duopoly on cheaper PC clones powered by Intel ate away a sizable portion of Apple's market share (also known as "Wintel"). When Apple was on the verge of bankruptcy in 1997, the company purchased NeXT to fix its failed operating system strategy and convince Jobs to return. Jobs led Apple back to profitability over the following ten years using a variety of methods, such as introducing the iMac, iPod, iPhone, and iPad to widespread acclaim, launching "Think different" and other iconic advertising campaigns, establishing the Apple Store retail chain, and acquiring numerous businesses to diversify the company's product line. Tim Cook took over as CEO after Steve Jobs retired in 2011 due to health issues and passed away two months later.
In August 2018, Apple became the first U.S. company valued at over $1 trillion. This was followed by valuations of $2 trillion in August 2020 and, most recently, $3 trillion in January 2022. The business is criticized for its environmental practices, and business ethics, including anti-competitive, practices, and the labor practices of its contractors. Despite this, the business has a sizable fan base and a high level of brand loyalty. One of the most valuable brands in the world, according to rankings.
Logo:
Steve Jobs claims that when he was following a fruitarian diet, a trip to an apple field served as the inspiration for the company's name. Apple, in Jobs' opinion, is "fun, energetic, and not scary."
Ron Wayne created Apple's original logo, which features a picture of Sir Isaac Newton relaxing beneath an apple tree. Rob Janoff's "rainbow Apple," the now-famous rainbow-colored silhouette of an apple with a bite eaten out of it, quickly took its place. Jobs was given three potential monochrome concepts by Janoff for the "bitten" logo, and he liked them all right away. To humanize the corporation, Jobs requested that the logo be colored, however. To avoid being mistaken for a cherry, the logo was created with a bite. The idea behind the colorful stripes was to both make the emblem more recognizable and to symbolize the fact that the Apple II could produce color graphics. The bite mark in this logo, which alludes to Alan Turing's manner of death, is sometimes incorrectly described as a memorial to him. Both Janoff and Apple deny that the logo pays tribute to Turing in any way.
Products:
Mac:
Apple's line of personal computers is known as the Mac. Macs are renowned for their user-friendliness and striking, minimalist forms made of aluminum. Students, creative professionals, and software developers all like Macs. The MacBook Air and MacBook Pro laptops, as well as the iMac, Mac mini, Mac Studio, and Mac Pro desktop computers, make up the current range. Apple silicon chips are used in all Macs, except the Mac Pro.
iPhone:
Apple's iPhone range of devices uses the iOS mobile operating system. Steve Jobs launched the first iPhone on January 9, 2007. Every year since additional models have been launched. Its multi-touch screen was hailed as "revolutionary" and a "game-changer" for the mobile phone industry when it was first shown. The app economy has been ascribed to the gadget.
Although the iPhone only has a 15% market share as of 2022, it generates 50% of all smartphone sales worldwide, with Android smartphones making up the remainder.
The iPhone is credited with helping to make Apple one of the world's world's most valuable publicly listed businesses by generating significant earnings for the business.
The iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max are the newest models.
iPad:
Apple's iPad tablets use the iPad's operating system. The launch of the first iPad took place on January 27, 2010. The iPad is mostly promoted for using it to watch videos, do art, work on papers, participate in video conferences, and play games. The iPad portfolio includes several entry-level devices in addition to the iPad Mini, iPad Air, and high-end iPad Pro. Even while Apple's iPad Pro has the same M1 and M2 CPUs as the Mac, the iPad nevertheless draws criticism for its constrained operating system.
Other products:
Apple also produces several other items that it classifies as "Wearables, Home, and Accessories." These goods consist of Beats headphones, HomePod Mini smart speakers, Apple TV digital media players, Apple Watch smartwatches, and the AirPods range of wireless headphones.
By the end of 2021, this diverse range of items will account for around 11% of total business sales.
Services:
iCloud+ cloud-based data storage, AppleCare+ extended warranty plan, Apple Card credit card, and Apple Pay processing platform, as well as a variety of digital content services like Apple Books, Apple Fitness+, Apple Music, Apple News+, Apple TV+, and the iTunes Store, are just a few of the many services that Apple provides and from which it derives revenue.
By the end of 2021, services will account for around 19% of the total revenue for the business.
[1] Since Apple declared in 2019 that it will be making a deliberate effort to increase its service income, several of the services have been introduced.
Headquarters and major facilities:
At Apple Park, a massive circular ground scraper building with a one-mile circumference in Cupertino, California's Silicon Valley, Apple Inc.'s global corporate headquarters are situated (1.6 km). In the building, which was completed in April 2017, there are more than 12,000 workers. In his final public appearance before his passing, Apple co-founder Steve Jobs personally proposed to the Cupertino City Council in June 2011 that Apple Park resemble a nature preserve rather than a business park.
Campus Apple (1 Infinite Loop)
A collection of six buildings in Cupertino with a combined area of 850,000 square feet (79,000 m2), the Apple Campus (also known by its address, 1 Infinite Loop), is where Apple also has operations. It is situated about one mile (1.6 km) to the west of Apple Park. Up until the launch of Apple Park in 2017, the company's headquarters were located on the Apple Campus, which first opened in 1993. A central green area is surrounded by a circle of buildings at 1-6 Infinite Loop, whose layout has been likened to that of a university.
Apple is located in thirty other office buildings around Cupertino in addition to Apple Park and the Apple Campus, three of which were previously used as the company's headquarters: "Stephens Creek Three" (1977–1978), "Bandley One" (1978–1982), and "Mariani One" (1982–1993). Nearly 40% of the city's available office space is taken up by Apple in total.
The Hollyhill campus, which is where Apple's EMEA headquarters are situated, is in Cork, in southern Ireland. The building, which opened in 1980 and has a capacity of 5,500 people, served as Apple's first overseas location. Operating out of the Cork campus are Apple's divisions responsible for sales and distribution abroad.
A 216,000-square-foot (20,100 m2) campus opened in 2014 and is home to 500 engineers who work on Apple silicon. Apple also has two campuses close to Austin, Texas. and a 1.1 million square foot (100,000 m2) campus with 6,000 jobs in technical support, supply chain management, online store curation, and data management for Apple Maps opened in 2021.
The business also has numerous additional locations, each of which employs hundreds of people, in Boulder, Colorado, Culver City, California, Herzliya (Israel), London, New York, Pittsburgh, San Diego, and Seattle.
